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Bikini barista
A bikini barista is a person who prepares and serves coffee drinks while dressed in scanty attire such as a bikini or lingerie. In the United States, this marketing trend (sometimes referred to as sexpresso〔〔 or bareista) originated in the Seattle, Washington area in the early 2000s. Similar phenomena have appeared in countries such as Chile and Japan since at least the 1980s.
== Development of concept ==
Espresso drive-through stands and coffee outlets are numerous in the greater Seattle area, and the exact inventor of the "bikini barista" concept is debated. The "Natte Latte" chain's first location was opened in November 1999 by Mary Keller, and its employees began sporting pink leather hotpants in 2001.〔)("The first Natte Latte opened in SeaTac in November 1999 and closed two years later, shortly after Keller began working to obtain a contract with the Seahawks, she said. The Gorst location, whose seven employees wear hot pink shorts while preparing coffee, opened in June 2001.")〕 Next, in 2003, "Cowgirls Espresso" opened its first location in Tukwila, Washington. A few months after opening, as summer heat invaded the small shop, owner Lori Bowden adopted employee suggestions that they start a "Bikini Wednesday" promotion. Sales took off, and other scantily-clad theme days soon followed.〔Extreme Fast Food, Travel Channel segment ("Lori Bowden: 'Cowgirls Espresso was started about seven years ago, about four months after opening, it was about June–July, it was hot. It was a very small espresso stand, 70 square foot. And so they're like, 'what do you think about us wearing a bikini on Wednesday?' And I said, 'hmm, let me check on that.' ... Sales skyrocketed 100%")〕 The concept of "bikini baristas" spread quickly, featuring attractive young women dressed in attire such as bikinis, lingerie, stockings, and heels.〔 The first round of international press attention to the trend occurred in early 2007.〔〔 Competitors that have not followed suit have complained about the trend, and have also seen a drop in business.
The retail establishments which employ bikini baristas often adopt titillating names, including "Peek A-Brew", "Grab n' Go", "Cowgirls Espresso", "Smokin' Hot Espresso", "Knotty Bodies Espresso", "Java Jigglers", "Espresso Gone Wild", "Java Girls",〔 "Sweet Spot", "Fantasy Espresso", and "Natte Latte".
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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